MEG: A comparison with Other Functional Neuroimaging Techniques

Understanding is important to development of more complex procedure and ensuring efficiency in any area of operations. One of the tools used to develop a proper understanding and therefore diagnosis of a situation is the image of the situation. Sciences, technology, medicine and engineering all need images to be able to develop structures and operate efficiently. In neuroscience, the development of an image of inner brain tissues is important to developing an understanding of a situation as it really is and therefore coming up with proper diagnostic and management approaches that will ensure the situation is addressed as it should. Life being what it is there are a number of choices that can be made in the approach that will be used for imaging. Each of these approaches has significant advantage and disadvantages and an understanding of the differences is important in making a decision on which one is best applicable depending on the parameters that define a condition (Kretschmann,& Weinrich, 2003). MEG is one of the most common imaging techniques and the development of an understanding of the differences that it exhibits relative to others is important to its use. Advantages. Magnetoencephalography (MEG) implements a system where magnetic fields are produced by the aid of electric activity in the brain through use of highly sensitive devices. MEG which is common in research situation and clinical settings is one of the most commonly used approaches to neuroimaging. Surgeons have especially found MEG important in localising pathologies and researchers have used it in determining the various functions of parts of the brain, neurofeedback and in many other activities relating to the central nervous system. Many of the advantages of MEG are a result of its nature and principles that it applies in operations. Compared to functional imaging techniques like EEG, IMG has a number of key features that makes it more desirable; these are often considered in determining what neuroimaging technique will be applicable in either research or clinical situations (Holodny, 2008). MEG implements a system where the functions of the brain are directly measured. The main reason as to why imaging is necessary is to ensure a proper understanding of the state that the brain is and getting direct measures of the function is important and reduces the chance of error. Functional approaches like fMRI and SPECT use what can be best describes as functional measures to determine the state that the brain is in. Functional approaches which use variables that depict brain metabolisms to determine the functioning of the brain can be quite misleading for there are a number of variables that will have to be considered under such approaches. Moreover, errors can occur in translation of the metabolism variables to those that depict the state of the brain (Hillary,& DeLuca, 2007). When developing an image the clarity of the image that will be developed is important. In neuroscience and many other areas where imaging has to be done in an environment that is highly controlled the ability to develop clear temporal images is important (Anschel, Mazumdar,& Romanelli, 2007). This is due to the nature of the brain which requires low exposure to external activities and thus the idea of testing or imaging is in fact risky to the brain. MEG is considered to be an approach that has one of the highest temporal resolution. Events that have a time scale of milliseconds can be resolved accurately. Functional approaches like SPECT have much longer time scales and therefore the resolution of activities and development of a clear picture of the state that the brain is in is not as easy in such methods. It is worth noting that the brain being the centre of the nervous system is important and has a number of activities or events that occur within any given instant. The high resolution provided by MEG comes in handy and is important in capturing such events is therefore a better diagnostic tool in assessing the functionality of the brain inn consideration of the nature of the brain. In addition to the excellent temporal resolution, MEG has high levels of spatial resolution in that sources or objects can be located with millimetre precision. The brain is a small organ and it is one of the busiest in the human person. Information about the brain should be clear and precise; the high levels of precision that MEG has comes in handy and is important in coming up with clear accurate information on the performance of the brain. Neuroimaging is considered one of the most frightening event by people outside the medical fraternity. One reason as to why this is so is the invasive techniques used by functional imaging approaches. Isotopes and exposure to ray and magnetic field are used in other functional approaches and this is not only scary but also increases the health risks associated with neuroimaging and reduces the frequency of imaging allowed. MEG is unlike these functional techniques in this aspect in that EMG employs a system that is non-invasive. These property gives it an edge over other sin that it is even possible for children and infants to be studied repeatedly. Experts in neuroimaging and science are of the view that the reason as to why MEG has been widely adopted is its ability to be used alongside other approaches as it adds on to the picture to develop a clear understanding of the brain (Martin,& Caramazza, 2003). While no one can dispute this fact practical application of MEG is quite easy as compared to functional approaches which could have also played a role in its development. Technology and the employment of aid in imaging are aimed at easing understanding of the brain functionalities (Gazzaniga, & Bizzi, 2004). The ease that comes with the use of MEG is important and could be an avenue through which future generations use to reduce the complexity that neuroscience as a discipline has traditionally been linked with. The approach implemented by MEG makes it possible for its application in a variety of brain imaging processes. Sensory, language and memory cortex can all be imaged by use of MEG. An approach that is adaptable to multiple conditions is far much better that the ones that display low level of adaptability. This ability reduces the need to conduct multiple tests on individuals and therefore reduces the risk in imaging and costs in terms of finances and time associated with repainting imaging. The modern society is highly health conscious and the risks that come with functional approaches and the invasive mechanism that they employ make them undesirable. Moreover, there is increase in the need for multiple brain testing due to an unexplained increase in the number of mental and neurological cases. Cancer is fast becoming a threat and one would rather implement a system that does not pose any risk of cancer if there is an alternative. Put plainly, MEG would be the method of choice against any functional approach in consideration of the mechanism employed and risk posed. The fact that MEG affords high levels of clarity without being invasive gives it an advantage over the most commonly employed functional approach, EMG which has the con of being invasive. It is worth noting that the levels of clarity that the two approaches attain are comparable. Disadvantages MEG despite all the pros associated with its use has a number disadvantages that may make its use undesirable. Just like the advantages, the cons are resultant from the nature of mechanisms that MEG employs and are therefore internal to MEG as an approach to neuroimaging. These cons may affect the effectiveness of the approach and even increase the associated costs which may make it undesirable. A key drawback in use of MEG stems from the fact that the signals that depict the state of the brain are small and are in a magnitude order that is smaller than typical signal in a clinical environment. It is highly probable that the normal clinic environment may obscure the signals thus most MEG systems employ a shielding to deal with the interference. This is an additional cost that comes on top of installation costs. The cost of shielding and installation makes MEG one of the costly approach to imaging. Anyone who has ever been involved with a medical case that involved the brain will always remember the ordeal due to its nature and cost. The cost of neurological care is high and the employment of costly approaches definitely has a bearing on this cost. In addition, the fact that there is risk of interference by outside forces calls for proper assessment of the environment and continued assessment to ensure accuracy of findings by monitoring interference. Such costs are undesirable in the modern context of healthcare where cost of provision is high due to the high costs of operations. The brain being the centre of the nervous system engages in nearly all kinds of activities. Being a living organ, the brain metabolism is a variable that must be considered in any approach that seeks to determine the state that a brain is in. No full analysis or imaging of the brain can be done without considering its metabolic activity for it has a bearing on the state that brain is in. MEG employs a system that ensures direct measures of the brain activity and disregards any metabolic activity. This reduces the robustness of information that can be obtained by employment of this approach. Diagnosis of any clinical case and ones that involve the physiology of organs often take on an approach where direct measures and rate of metabolism are all determined and analysed (Barkovich, 2005). This is not the case in the implementation of MEG. MEG is more technical than functional approaches, there is therefore need for neuroscientists and technicians to master the internal workings of the machine that provide them with MEG functionalities. In addition to the cost that maintenance of the system has, it puts pressure on the technicians to learn more on the system and this could temporarily infringe on their performance as professionals. This also puts the assessment and imaging at risk of wrong results due to errors arising from hardware or technological failure. In its common application, MEG is used in association with other functional approaches. This is because of its failure to put into consideration the metabolic aspect on physiological assessment. Direct readings are a result of underlying metabolic activities and an understanding of both leads to development of robust analysis. When implemented with other functional approaches, MEG is employed as a secondary approach that brushes on findings from the functional approaches. Despite all its advantages, MEG cannot be used as a standalone approach to neuroimaging where a complete analysis of a condition is required. This is a disadvantage that reduces its effectiveness in application to medical conditions where there is no need for direct readings. Conclusion MEG has clear advantages and disadvantages. Its advantages provide it with high levels of adaptability, accuracy, precision and reduction of risk. All these are important if it is considered that any blunder in analysing the brain could lead to loss of life. The sensitiveness of the brain calls for approaches that are less risky and accurate. On the contrary, the disadvantages which include high cost of implementation; the fact that it cannot be implemented alone and its disregarding brain metabolism have a direct bearing on its advantages. The advantages are realisable but they have to be achieved at a cost which may be high for the ordinary person though a full analysis must often involve functional approaches. Despite this clear reduction in the impact of the advantages, the inclusion of functional approaches results in a robust analysis and a more serious approach to provision of healthcare services which is worth far much more than the cost involved.

Culture and Politics in Fascist Italy Essay

In The Patron State: Culture and Politics in Fascist Italy, Maria Susan Stone discusses the cultural policy-making under Mussolini’s regime in Italy from 1922 to 1943. Specifically, she has provided a detailed study of two of the most popular showpieces of public culture during the fascist regime: the reconstituted Venice Biennale and the 1932 Exhibition of the Fascist Revolution. Stone asserts that the cultural politics that happened during the fascist regime in Italy was developed in three stages. The first stage (from 1925-30) was when the Fascists worked with the established institutions of high culture. It was during this stage that the regime discovered that it could not officially sanction any one style or movement. Stone also described this stage as the time when the Fascists dealt with the social elites. The second stage (from 1931-36) was the period when they used patronage and experimentation in an effort to shape cultural institutions according to their specifications. This is also the period when the Fascists increasingly gained support from the mass. They achieved this by moving away from supporting traditional events aimed for social elites and supporting events aimed at the masses instead. And finally, the third stage (from 1937-43), was when they adopted a more coercive set of methods. Through flexible policy of taste and patronage, the Fascists were able to win the consent of artists and draw supporters from the higher class to the masses. The role and use of mass culture during the Fascist regime have always fascinated historians for the past thirty years. Stone had added to the vast researches by other prominent historians such as Walter Adamson, Philip Cannistraro, and Umberto Silva on the same topic but on a new perspective. Work Cited: Stone, Maria Susan. The Patron State: Culture and Politics in Fascist Italy. Princeton, New Jersey: Princeton University Press, 1998

The Impact of Inflation on Capital Budgeting and Working Capital

A major impact on both financial theory and the practice of financial decision making has been the economic instability, especially in prices, evidenced in the U. S. economy since the mid 1960’s. Inflation in the past few years has not been a major macro economic problem, but its spectere, as demonstrated by the Fed’s recent increases in interest rates, is never for the agendas of financial decision makers. Macro economic instability has necessitated that expectations about the future rate of inflation be taken into consideration in making decision(s) about which capital projects will be undertaken by a firm. Nominal cash flows determine its degree of profitability. However, in making the capital budgeting decision both real and nominal concepts must be considered. The purpose of this paper is to continue the discussion of the role of inflation in capital budgeting, and to focus on the individual components of the process to draw specific conclusions with respect to the interaction between the cost of capital, inflation, and the cash flow variables within a DCF – IRR framework. Much research has been published examining the impact of inflation on the capital budgeting decision making process, and, although inflation is not currently a serious problem, bitter lessons from the 1975-1985 period of rapid price increases, coupled with the potential of future inflation, argue for continued research in this field. In a famous article, Rappaport and Taggart [14] examined various methods for incorporating the effect of inflation into capital budgeting. They provided an analysis which showed the differential impact of using a gross profit per unit approach, a nominal cash flow approach (where individual forecasts are incorporated into each component of cash flow) and a real cash flow approach in which a general price deflator is used to deflate nominal cash flows. In another early article dealing with the subject, Van Horne [16] showed that to be consistent, inflation in forecasting cash flows must also be reflected in a discount rate containing inflation; that is, a bias was introduced if nominal cash flows were discounted at the real and not nominal cost of capital. Cooley, Roenfeldt and Chew revealed the mechanics by which inflation adjustments can be incorporated into the capital budgeting process [6]. At the same time, Nelson [12] demonstrated the theoretical impact of inflation on capital budgeting and showed how inflation would shift the entire NPV schedule of a capital budget downward for a set or projects. Bailey and Jensen [1] have analyzed how price level adjustments affect the process in detail and specifically how various price level adjustments might change the ranking of projects. Rappaport and Taggart attempt to combine the simplicity of a gross profit per unit methodology of adjusting for inflation with the more realistic nominal case flow and real cash flow approaches. A gross profit per unit focus on Revenues – Cost of Sales divided by units, and can treat inflation by simply inflating this gross profit per unit as opposed to measuring inflation for both revenues and cost of sales. This is done by making the simplifying assumption that gross margin as a percent of sales is constant over time, [14, p. 2] which they point out is the same as assuming that EBIT is a constant percentage of sales over time, or that revenues and costs increase at the same rate. In this paper we examine a number of issues raised by Rappaport and Taggart in the area of inflation and capital spending. Specifically, we will analyze the following areas: 1. What is the relationship between the cost of capital and inflation? 2. What is the relationship between inflation in the ag gregate and the price a firm places on its specific product that results from a capital budgeting decision? Assuming costs rise at the aggregate or average rate of inflation, what can we say about expectations of the price of output of the firm? 3. What role do depreciable and non-depreciable assets play in the interaction of the variables? How does the presence of plant and equipment as a depreciable asset and the presence of net working capital as a nondepreciable asset impact on the role of inflation in the capital budgeting process?

Masculinity and Fight Club Movie Review Example | Topics and Well Written Essays - 1250 words

Masculinity and Fight Club - Movie Review Example Masculinity allows Palahniuk to unveil problems and weaknesses of pop culture and place a modern man in this new society. The main character, an unnamed narrator, suffers from depression and anxiety caused by poor job conditions and low salary. It assumes that a line of demarcation can be clearly drawn between tyranny and liberation, between inside and outside, and works to reify these binary oppositions. To some extend, fatally mortgaged to bourgeois individualism, it insists (like so many twelve-step programs) that one can obtain a cure by an act of will (which looks to me far more like an act of repression). Thesis The theme of masculinity helps the author to depict the culture of violence, cruelty and oppression created by pop culture and its values. For as the narrative makes clear, the sexual identity is finally revealed to be fictive, which is to say, strictly relational and dependent upon the roles assigned the participants by a particular scenario. The narrator describes his state as: "This week the insomnia is back. Insomnia, and now the whole world figures to stop by and take a dump on my grave "(Palahniuk 1999, p. 88). In becoming a spectacle, "another man," the main character accedes to the new economy of desire that insists on the unique nature of identities. It also bears witness to the vexed relation between the political and the sexual in American culture and the fact that queer identities at once disrupt the binary opposition between the public and the private and reinforce the belief that the private is the central determining feature, not just of subjectivity, but of the social as well (Connell, 2005). The symbol of the fight club is the main image of masculinity which reflects a true nature of human relations and social values. The rules of the Fight Club are described as: "The first rule of fight club is you don't talk about fight club. The second rule of fight club is you don't talk about fight club" (Palahniuk 1999, p. 87). According to the logic of identification, the male subject, as Palahniuk so clearly suggests, can be defined as identifies with and is possessed by '"an other". For as a subject, the narrator is always split into a masculine-and sadistic-half that delights in displaying his prowess and his marksmanship, and a feminine-and masochistic-half that delights in being used as a target. His project, as man and as writer, is to master the femininity that constantly gets in his way, the femininity at which he aims and does not aim, to write his way "out." Similar to the narrator, other characters are also involved in masculine culture and cannot avoid its impact and social significance. Tyler Durden and Robert "Bob" Paulson reflect masculinity and become a part of mass culture. For Tyler Durden, among all the ostensibly revolutionary projects, none is more important than their subversion of the differences between the public and the private spheres. The new settlement, especially under the terms of the domestic revival, works to

Hazardous Materials Packaging -351 Forum 4 Assignment

Hazardous Materials Packaging -351 Forum 4 - Assignment Example Products damaged during shipment can also be shipped back to the point of origin for reprocessing and repackaging. Lai and Cheng (2009) posits that "In the case of some products that contain hazardous materials such as batteries and electronic equipments, there are safe disposal requirements that must be adhered to and reported" (p. 72). In some countries particularly European countries, producers are required to retract packaging materials from their clients for proper disposal or recycling (Schatteman, n.d). Issues of pollution and climate change has forced many countries to implement laws and regulations that require proper disposal of hazardous materials after the end of their life cycle and this is responsibility of both the retailer and the manufacturer. Schatteman (n.d) further asserts that these laws have forced manufacturers to initiate reverse logistics for such materials in order to dispose them properly. During transportation or shipment of hazardous materials or products back to the manufacturer or to the point of origin, it is imperative to properly package them to prevent any leakages. Proper packaging also involves labeling the packages in a bid to distinguish hazardous materials from non-hazardous materials (Jaffin, 2013). In a nutshell, reverse logistics is shipping back products such as hazardous products back to the manufacturer for proper disposal, repackaging, or reprocessing. Therefore, the products ought to be packaged properly to prevent any leakages or accidents during shipment. National Archives and Records Administration. (2012). Hazardous Materials; Reverse Logistics (RRR). The Daily Journal of the United States Government. Retrieved from

User generated content Dissertation Example | Topics and Well Written Essays - 2750 words

User generated content - Dissertation Example After going through the different phases of research that we have been doing during the course of our research work assessing the impact of user generated content can have upon the development and prosperity of the hospitality industry and tourism sector of Dominican Republic, we have entered the conclusive phases of our discussion in which we will subsequently be dealing and highlighting ways through the application of which the tourism as well as the affiliated and symbiotically related hospitality segment and sector of the country can also undergo progress.We will primarily be dealing with the recommendations through the help, application and implementation of which these objectives can be achieved. In addition to this we will also incorporate the conclusive phase of our discussion in this very segment of our research. However before we move towards the proposed recommendations that we can possibly make regarding the tourism sector of Dominican Republic it is also very important a nd essential for us to once again have a thorough look to the different dynamics of this sector and at the same time also realize the necessity and need which is important for the development of this sector for this particular country. In this context it is first and foremost important to understand the multitude effects that the sector of tourism has played in maintaining the smoothness and consistency of the economic engine of the country. For the fulfillment of this purpose it is also important to understand such facts with the help of graphical representation which will concurrently provide us with an overview of the contemporary state of tourism in Dominican Republic and the ways in which it can progress in years to come. Graph 1 can be seen at the end of this document The graph that has been provided above shows the change in trends that have taken over more than a decade in different Caribbean countries. Even though different countries with their specific estimates have not b een mentioned in the graph itself, however it is worth mentioning here that the revenue generated by the tourism sector of Dominican Republic constitutes over 20% of the total GDP of the country. With this percentage Dominican Republic occupies fourth position in the entire Caribbean region among other countries that have a large chunk of their GDP attributed and obtained by means of the tourism services that they are able to provide to visitors coming to these places. With the help of the graph and the overview that has been provided it is comprehensibly demonstrated that the tourism sector of Dominican Republic has pivotal importance as far as the conduction of development and progress projects in the country are concerned as it is one of the key sources through the help of which foreign direct investment can easily influx the country. However despite of the fact that the tourism sector can play an effective role in the economic development of the country the country still lags be hind in terms of the revenue that it generates as compared to other countries such as Barbados, Bahamas and Dominica. (Harvey, 2006) It is important that the factors that contribute in the halting of the progress of this industry are also carefully assessed. In addition to this it is also important to mention that the tourism industry of Dominican Republic has a cumulative assortment of over $4 billion annually and along with this the sector has also proved to be the safest and most secure employment ground for the people of the country who are either directly or indirectly related to the industry. Some of the most fundamental problems that the country encounters in the progress of its tourism sector are the lack of proper infrastructure that it needs to integrate to actually provide quality and lavish lifestyle to people who come to this place. (Pariser, 1994) Even though with the passage of time many new hotels and resorts have been built keeping in mind

Stress response Outline Example | Topics and Well Written Essays - 500 words

Stress response - Outline Example Stress as it is widely known and is linked to negative effects (Pond 2004). According to Braun and Anderson (2007), communication between cells is a stress response. The authors explain that a disturbance of homeostasis by harmful forces lead to stress. Additionally, stressors cause stress and can be either endogenous or exogenous. Coping with stress depends on various factors. Some of the factors that can determine ways of perceiving or coping stress are health, age, genetic factors and social support. Homeostasis reliability is a stress response. However, destruction of body tissues can occur with time in case there is an excess in response to stress. Neuroendocrine response and hormones are initiated when there is an excess to stress response. Stressors activate different patterns of response which in turn initiate different neuroendocrine pathways and neural. Stress is common to the human body because of its capability and its adaption to experience stress. Stress is regarded as negative if it persists due to challenges met by humans. Psychological impacts of stress vary depending on stressors. Study of stressors common on children or teenagers such as abuse, violence, marital problems and other stressing events in the family provide a clear view of psychological impacts of stressor. Child abuse is the most common problem in the society and has severe implications. For example, a child can view education negatively or perform poorly in school. Marital problems or divorce renders a child anti-social. The child remains depressed, anxious and less social than the peers. In adulthood stage, the child from divorced, or family with conflicts shows more stress and less friend support than a person from a family with no marital problems. Unrelieved stress causes depression, post traumatic stress disorders, panic attack conditions and drug or alc oholism addiction. Research shows that a child develops post traumatic stress disorder later in life when exposed to

Smoking Cessation Therapy during Pregnancy Article

Smoking Cessation Therapy during Pregnancy - Article Example The contemporary NRT during pregnancy mitigates the delivery of toxins despite the fact that nicotine intake is profound during pregnancy. Such therapy is effective as it gradually eliminates withdrawal symptoms; hence, aids in the smoking cessation process (Cressman, et al., 1). The study indicates that behavioral counseling is suitable for pregnant women smoking less than five cigarettes per day because their nicotine intake is high (Cressman, et al., 2). Bupropion and Varenicline are among the contemporary NRT measures. The research conducted by Cressman, et al., convincingly argues that NRT enhances smoking cessation among pregnant women. It is prudent to concur with the research. However, the research fails to end the ambiguity inherent in the fact that the external environment that the women are exposed to has a significant influence on the process. As such, cessation may not be entirely attributed to NRT. The external environment presents psychological stressors that may contradict with the smoking cessation process. In addition, the gestation period lasts for nine months among human beings. Therefore, the period of subjecting the pregnant women to NRT is undefined. The research fails to indicate the negative effects of NRT on pregnancy. Bupropion and Varenicline are foreign to the body and may have negative effects on the pregnancy despite their efforts to mitigate smoking among the women. The research topic â€Å"smoking cessation therapy during pregnancy† encompasses the study of life. With much interest focused towards such a study, the article acts as a stepping stone towards providing insight into the onset of life as required in Biology. The conventional functions of the body during pregnancy are quite delicate, and women ought to create an environment conducive to the development of the baby.

Communication Styles in Different Cultures Essay

Communication Styles in Different Cultures - Essay Example One major difference between our cultures is knowing when handshaking is appropriate. In Australian culture, this is an acceptable way of greeting both males and females. However, in Saudi culture, there are many restrictions in greeting with regards to gender. Lewis noted this in his interactions with people in the Arab world and concluded that being respectful at all times towards male and female Arabs is the best form of communication ( 2001). Personally, I have been in many uncomfortable situations when I was offered a hand by a female friend and I was not completely certain what I was expected to do. In these situations, I was afraid to offend my close friends but was hesitant to do something that is so taboo in my native land. In Australia, handshaking seems to be appropriate between men and women but in Saudi culture, handshaking between different genders is prohibited from due to religious belief. My Australian friend advised me that if shaking a females hand makes me uncomfo rtable, then I should be open and honest about it. I was assured that this would be acceptable and would not be offensive to most Australians. One of the new things that I learned is how to make refusal in a suitable way. I didn't want to be rude with Jonathan but our cultures differ greatly in this respect. In Australian culture, disagreement can be done in a very direct way and can be confrontational. This is not considered rude. However, in Saudi culture, it is best done in an indirect way avoiding any confrontation because the concept of friendship in Arabic culture is different.

Summary Essay Example | Topics and Well Written Essays - 250 words - 45

Summary - Essay Example People always perceive that the city life is luxurious and convenient. Even though, this might be true, this is not always the case. For instance, in Aesop’s fable, the country mouse proved to the town mouse that town life is not always reliable as perceived since he could not even have a meal in peace (Carroll 1). This fable was widespread in the Classical era (Carroll 1). Artists such as Horace incorporated the fable in his satires concluding his stories with quotes from Aesop’s fable. Nevertheless, writers from the 12th century, such as Walter of England, contributed most to adapting Aesop’s fable. Aesop was a fabulist credited with numerous fables that are collectively referred to as Aesop’s Fables (Carroll 1). According to historians, Aesop might or might have not written his fables. However, his Romantic writings confirm that he wrote his own works and he should be given credit for writings that seem so contemporary yet

Local Lawsuit Essay Example | Topics and Well Written Essays - 1000 words - 2

Local Lawsuit - Essay Example According to most researchers, the iPhone 5 has similar functionality like the previous versions of the iPhone. This information was released by Samsung in order to verify the infringement of patents by the iPhone. The gripe of Samsung against Apple originally arose from the iPhone 5 support for LTE (Cole, 2012). This fussy case comprises of two standard, essential patents and six utility patents that are not related to the LTE patent portfolio. Most corporations prefer to compete in the marketplace with ground-breaking products. However, this contest is exempted from the court rooms. On the other hand, Apple is continually aggressive in most of the legal measures, which limit its competition in the business market. Therefore, in this situation the company ensures that they abide by the expectations of the law, in order to protect their innovations and intellectual property rights. Further research in the world of technology asserts that HTC also wanted to take legal action against Apple after the introduction of the iPhone 5 (Parish, 2011). The most recent case facing Apple affirms that Samsung has a high probability of delighting in confidence from its legal triumph. The attack on the iPhone 5 was validated after Judge Koh dissolved the sales ban on the Galaxy Tab 10.1 (Cole, 2012). Earlier in the year, the judge had granted an injunction on the tablet after they were suspicious that it had copied the hardware design of Apple’s iPad.

Waste Water Management Essay Example for Free

Waste Water Management Essay 1.0 Introduction The working title of the study is initially drafted as: Investigatory Project about Improper Waste Management. In particular, the research will focus on how understanding the nature and dynamics of waste management could effectively lead to effective waste management. The paper discusses in detail the research proposal of the topic. Waste management is the polite term for garbage management, a system of handling the amount of garbage generated by human. In this research proposal, the background and problem of the study are presented; the objectives of the study are formulated. Here, vital concepts, questions and assumptions are stated. Finally, the methodology to be used is discussed. 2.0 Background of the Study Waste management refers to the collection, transportation, processing, recycling and disposal of waste materials. These waste materials are solid, liquid, gaseous and even radioactive substances. Managing these human-generated wastes requires reducing their effect on health and the environment as well as recovering resources from it. There are existing waste management methods that include disposal methods, recycling methods and avoidance and reduction methods. Despite the fact that waste handling and transport varies from region-to-region, country-to-country, there are waste management concepts that are universally accepted and implemented. These are the waste hierarchy or the 3Rs (reduce, reuse and recycle), the extended producer responsibility (EPR) and the polluter pays principle. Consolidating the matter directed on the implementation of a solid waste management program in every region in every country. Waste management programs, in particular, are designed to better manage solid wastes for the purpose of protecting Improper waste management is a serious problem in the Philippines, causing much of the flood that is taking away the lives of many, for instance. Such a massive waste management problem in the Philippines reflects two things: first is the question on the effectiveness of waste management programs implemented by the government and second is the social responsibility of the Filipinos themselves. The study intends to investigate improper waste management as committed by the Filipino people. 3.0 Statement of the Problem Whether there are environmental education program that aids in advocating effective waste management is not known hence this study. At the grassroots level, where there is direct contact with the Filipino people, whether people understood the aims of waste management programs is also not known. It is not known how the Philippine government makes the people aware and if they act on their learnings about waste management. The key problem that will be addressed in this study is to understand the extent of improper waste management in the Philippines. The following research questions will be given answer to in the course of the study. 1) What are the waste management programs that are inexistence and implemented in India? Are these programs enough or is there a need to improve these programs? 2) Are the people aware of these waste management programs? When they are aware, are they applying the teachings of these programs? 3) Why people are committing waste management improperly? Are there strategies that could address improper waste management at the grassroots level? 4.0 Research Methodology The research strategy that the study will utilize is the descriptive method. A descriptive research intends to present facts concerning the nature and status of a situation, as it exists at the time of the study and to describe present conditions, events or systems based on the impressions or reactions of the respondents of the research (Creswell, 1994). It is also concerned with relationships and practices that exist, beliefs and processes that are ongoing, effects that are being felt, or trends that are developing (Best, 1970). This research is also cross-sectional because of limited time. This research is a study of a particular phenomenon (or phenomena) at a particular time. (Saunders et al, 2003) Accordingly, cross-sectional studies often employ the survey strategy. In this study, primary and secondary research will be both incorporated. The reason for this is to be able to provide adequate discussion for the readers that will help them understand more about the issue and the different variables that involve with it. The primary data for the study will be represented by the survey results that will be acquired from the respondents. On the other hand, the literature reviews to be presented in the second chapter of the study will represent the secondary data of the study. The secondary sources of data will come from published articles from medical books and journals and theses and related studies. The survey method, also known as the questionnaire method, will be used in gathering the data for this study. Surveys are the most common form of research method for collection of primary data. The descriptive survey of the population is valuable in understanding the audience, and in the definition of the existence and magnitude of the problems, and the survey data are also helpful in determining cause and effect relationships between variables. Five hundred Filipinos will be surveyed regarding the waste management processes that they involved themselves into.

Americanism In Back To The Future Film Studies Essay

Americanism In Back To The Future Film Studies Essay If you put your mind to it you can accomplish anything: Constructions of America across the space-time continuum. Robert Zemeckis Back to the Future is a motion picture classic. The time traveling Delorean and the Marty McFly character are imprinted upon the minds of audiences all over the world. The American government recognized the movies significance to American culture by inducting it into the archives of the National Film Registry in 2007. This induction officially made the movie a culturally, historically or aesthetically significant work to be preserved for all time, thus labeling it as an important non-traditional cultural text in the context of American society. In his article Reconfiguring Academic Disciplines Paul Lautner presents the analysis of these kinds of non-traditional cultural texts as being a vital part of the American Studies discipline. He reasons they help construct the frameworks, fashion the metaphors, create the very language by which people comprehend their experiences and think about their world. Using Lautners approach, this essay will examine the significance of the first Back to the Future movie for key aspects of American culture and society. Topics that will be discussed are American exceptionalism, American identity, American myths, American political rhetoric of the 1980s and popular culture. The movie starts off in the year 1985 and focuses on seventeen year old Marty McFly (Michael J. Fox), who is part of a lower-middle-class family living in suburbia. His father, called George McFly, is afraid to stand up for himself and his mother, called Lorraine McFly, is an alcoholic. Martys friend Doc Brown (Christopher Lloyd) has created a time machine which takes Marty across the space-time continuum back to the year 1955, the year that his parents fell in love. At the movies first turning point, he endangers his future existence by accidently preventing his parents meeting. Thus, Marty spends the rest of the movie solving this. He helps his future father stand up for himself and makes his parents fall in love at the high school dance while playing rock and roll music. In the end, Martys actions changed the future, because when he returns to 1985 he sees that his family has transformed into yuppies who live in upper-middle-class suburbia. This is the exact opposite of the family life Marty left at the beginning of the movie. Having explained the movies plot, one can take a more in-depth look at the movies cultural significance. First of all, American exceptionalism, often defined as being the way in which America differs from other nations. The movie shows idealized versions of the typical American way of life in the 1950s and 1980s. These time periods show how Americaness is also deeply rooted within American history itself as it provides a distinct American identity. The 1950s are pictured as being peaceful, conservative and family oriented. Traditional values maintained the importance of community and family life. In 1955, Marty is warmly welcomed by Lorraines family who lives in quaint suburbia. Lorraines mother is a happy housewife, who cooks dinner and takes care of the children, while her father supports the family. As for the town, it looks clean and fresh during Martys exploration accompanied by the upbeat song Mr. Sandman. In contrast, the 1980s at the beginning of the movie look miserable. Mar tys family flaws and failures are expressed and there is no happy family life. The town square is filled with litter, almost to a point where it becomes cartoonish. Martys house stands in a run down neighborhood and its interior looks old and smudgy. However, at the end of the movie, Martys home and family have transformed into the 1980s version of idealized America. His home looks newly build and his family is all smiling faces wearing slick looking clothes and having a BMW standing in the driveway. These developments promote a celebration of Americanness, it is part of the 1980s version of the American Dream. The filmmakers commentary state that European reviews were very critical of this outcome. An internet search was unable to locate these reviews, but according to the filmmakers they did not agree with the fact that the movie equated happiness with material possessions. However, once again according to the filmmakers, not one American critic commented on this. Therefore, exemp lifying how exceptional America is on a cross-cultural level. Moreover, the movie also promotes Americas exceptionalism by focusing on individualism, an important element of Americanness. Martys individual actions changed his future. Related to this is the notion that the movie sees the future as having unlimited possibilities. It treats the future as the new frontier, hence comparing it to Wild West. This frontier is the origin of the strong sense of freedom and individualism deemed essential in American life. Throughout the movie, Marty is constantly reminded of his individual freedom and liberty as demonstrated by the often recurring line If you put your mind to it you can accomplish anything. Political rhetoric of the 1980s embraced this mindset. It is no secret that President Ronald Reagan loved this movie, because of this message and the fact that he was the subject of a joke. Reagan even quoted the movie in his 1986 State of Union address: As they said in the film Back to the Future,Where were going, we dont need roads. Once again promo ting Americas access to unlimited possibilities and its exceptionalism in contrast to other nations. However, the movie also expresses the double-edged characteristic of American exceptionalism, an idea put forward by Seymour Martin Lipset in Exceptionalism: A Double Edged Sword. Lipset explains that America is a country of contrasts. High morality is promoted in society, yet Martys morality is constantly being challenged. It starts off high by not willing to seduce his mother, but it declines rapidly when he finds out that it is an essential part in the scheme of making his parents fall in love. This also suggest that Marty is more concerned with the ends rather than with the means. He is willing to seduce his mother if it helps secure his future. This focus on the ends rather than on the means is typical for American identity according to Lipset. He states that Americans put a lot of stress on success which often leads to a decline of morality. Criticism on the movies showing of American exceptionalism is centered on the argument that it mostly focuses on white heterosexual middle class America. The filmmakers included a small subplot on an African-American male, who starts off being a cleaner and ends up being the major of the town, but this storyline feels very forced. Thus, the movie mainly addresses the experience of one specific group in explaining America, at the expense of other groups. This kind of criticism relates to Neil Campbell and Alasdair Kean perspectives on the subject matter. They explain that subordinate groups are not completely ignored, but they are given a certain position within the dominant group. Thus, Back to the Future gives the African-American male an identity within white society. An issue related to this idea is Martys redefinition of the racial history of rock and roll music. Marty plays the song Johnny B Goode at the school dance. Chuck Berrys cousin hears this and calls Chuck Berry to tell him that they found their much needed new sound. It is possible to overanalyze this segment as being part of a white supremacy narrative, but it is better to accept it as a joke made by the filmmakers. The plot is temporarily stopped to demonstrate Michael J. Foxs comedic guitar playing skills. Nevertheless, white hegemony remains the consensus in the movie and this consensus is incorporated into the prevalent power structure with the help of ideologies and cultural myths. These ideologies and myths help construct an American identity. There are three prevalent American myths present in Back to the Future. They are incorporated into the overarching ideology of the American Dream. First, the myth of small town America. Small town life is pictured as being the perfect definition of American society. The localized life excludes Big Corporations and the Big Government which fulfills Americans desire to be free. The second myth deals with the suburban dream. This myth is embodied by the McFly family at the end of the movie. Their happiness sends across the message that every American should pursue such a life, because it is within everyones reach. The third myth concerns the idea of the scientist who in his own garage invents something which can change the world. I.e. Doc Browns DeLorean. Thus, the ideal of living happily without needing any help from big corporations or the government is once again promoted. This also refers back to Americas strong sense of individualism. These three myths are used as discourse for the construction of Martys America and they serve as ideologies. They convey and reinforce an image of both 1950s and 1980s America. In addition, the movie touches upon Americas fascination with the past and its attempt to reconciliate between the past and present. The time traveling aspect addresses this attempt of reconciliation, while the 1950s outlook shows a nostalgia for the past. This nostalgia is much in line with Reagans 1980s political rhetoric. He had a 1950s conservative outlook, as he promoted traditional values and gender roles. However, 1950s Lorraine challenges these values and roles by drinking, smoking and being assertive. The filmmakers specifically state that they rebelled against Reaganite politics by addressing parts of the rebelliousness of 1980s teen movies. Consequently presenting a vision of American youth challenging power and authority. Moreover, youth practices are used as a junction point for various discourses within the story. For example, the school dance being the crucial place where Martys parents fall in love. Overall, the movie prefers to connect to youngness and newness. Two notions which America prefers to associate itself with. Teen culture is put into the spotlight, thus demonstrating America as a place of renewal. Lastly, by being part of popular culture, Back to the Future helps American society understand itself better as M. Thomas Inge reasons in his introduction to American popular culture. The movie analyses American society by giving a sketch of American culture in the 1950s and 1980s. However, the 1950s and 1980s that the movie shows are specifically developed for the story. I.e. Back to the Future provides interpretations of those time periods. Thus, the 1950s images are constructions and fabrications in themselves. The portrayed 1950s cannot be considered to be more real for an audience who experienced the 1950s firsthand than for the 1980s teen target audience. Hence the movie fits within a postmodern perspective, because it creates one cultural memory narrative. This particular approach to filmmaking is probably what made the sequels so successful. The interpretations of the past, present and future make the movies fascinating. To conclude, Martys adventure enabled him to take a step back from his culture to understand his own 1980s reality, consequently learning to see events in their particular form and context. This essay attempted to follow in Martys footsteps. By critically analyzing Back to the Future audiences are able to reconstruct and renegotiate American identity and exceptionalism both from a 1980s and 1950s perspective, even though they are Hollywood fabricated. These perspectives can then be incorporated into a broad overview of American culture which helps form answers to the question: what is America?. This essay cannot provide definite answers to this question, but Marty McFly himself seems to have found his answer to it. He negotiates his identity and constructs his reality through a discourse centered around the motto If you put your mind to it you can accomplish anything. This encompasses his America, it is a variable within the grand narrative of American identity construction.

Case Analysis And Problems With Dementia Nursing Essay

Case Analysis And Problems With Dementia Nursing Essay Dementia is a progressive and irreversible decline in mental function1. Lewy Body Dementia (DLB) is a form of degenerative dementia characterised by the presence of Lewy Bodies which are clumps of alpha-synuclein and ubiquitin protein in neurons2. These are only detectable in post-mortem brain biopsies2. The manifestations of dementia present themselves clinically as progressive cognitive decline which impairs day-to-day social and motor functioning. This central feature of DLB is essential for the initial diagnosis of the disorder and the initial evaluation of a patient with dementia must establish the presence of cognitive impairment and provide a measure of its severity. Three core features which are significant in the diagnosis of DLB and distinguishing it from these other disorders are2: 1.  Ã‚  Ã‚  Fluctuations in both mental cognition and relative levels of attentiveness. The severity and duration of these episodes vary among patients, however, generally, severity increases with time. 2.  Ã‚  Ã‚  Visual Hallucinations characteristically detailed and well-formed; significant in differentiating DLB from Alzheimers disease as they are relatively rare in the latter disorder. 3.  Ã‚  Ã‚  Spontaneous features of Parkinsonism, such as tremors. At least two of these core features must be present to conclude that there is DLB3. Suggestive features of the disorder include rapid eye movement (REM) sleep behaviour disorder, repeated falls and transient loss in consciousness. In the absence of a core clinical feature the presence of one or more of these suggestive features may help in the diagnosis of DLB. The differential diagnosis for DLB is mainly Alzheimers disease, Parkinsons disease or other dementia syndromes. However, in Catherines case the presence of a number of core and suggestive features strongly indicate DLB. In relation to Catherine, there are many indicators present which qualify her for diagnosis with the disease. Not only does she exhibit some of the core features mentioned previously but it is also evident that she is suffering from some of the more suggestive, but equally as debilitating, aspects of the disease. It is evident on examination that Catherine is experiencing fluctuations in cognition as her verbal responses are often difficult to comprehend and are unreliable. These memory lapses, along with aggressive responses, are known symptoms of dementia2. She has had some vivid visual hallucinations previously which may be a mitigating factor in her continuous falls, another suggestive feature of the disorder2. Catherines husband faces many challenges as her primary caregiver. Caregiver burden is defined as the high levels of stress and anxiety associated with the provision of care to another person suffering from some kind of illness4. Catherines husband is likely to suffer from caregiver burden as he is the sole provider of care and his closest source of relief is his daughter who lives some distance away. He faces challenges in communication and in managing Catherines behaviour and struggles with his own physical fitness while also trying to care for his wife. He is likely to suffer emotionally as result of the demands placed upon him as a result of Catherines unwillingness to avail of respite care services. Catherine presents many challenges to the healthcare system in that she is aggressive towards members of staff with whom she is unfamiliar. This impedes upon the quality of her care as nursing staff appreciate her condition but are unable to manage it on an acute ward. The problems with her memory make interactions difficult as she does not remember her surgical treatment and becomes aggressive and agitated at times. It is likely that as the disease progresses these factors will become more serious and incapacitating, leaving her husband with no choice but to admit her to a long-term care facility. Societal Context It is difficult to quantify the prevalence of Dementia in Ireland and in various countries due to variances in how we define and ration dementia and also due to methodological variances in conducting studies5.  However there remain some factors such as age and gender which show consistencies across studies. It has been found that Alzheimers disease is more common in women, and that prevalence of dementia can double with every 5 years of increase in age6. The Alzheimer Society of Ireland (ASI) estimates that there are currently more than 44,000 people suffering from some form of dementia in Ireland7. It is shown that the prevalence is higher in females than males with 20,000 females and 14,000 males found to be suffering in 2002 and the incidence is expected to increase dramatically in the coming years in correspondence with the aging population in Ireland.  By the year 2036 the ASI estimates that there will be over 100,000 people with dementia8.   Studies have shown there are a number of risk factors associated with dementia. Along with age and gender, genetics and BMI have also been linked closely with dementia. One study found that normal-weight women had a greater risk of developing dementia than women with a higher BMI than them9. It has also been found that those with higher BMI  have  a decreased risk of cognitive decline10. Cholesterol levels have also been linked to the cause of dementia in that high levels of high density lipoprotein have been associated with a decreased risk of Alzheimers disease11. There are a number of known support groups in this country for relatives of patients with  dementia7. For example, The Alzheimer Society of Ireland provides  a range of services to people with Alzheimers disease and other forms of dementia. The Carer and Family Support Groups operate throughout Ireland, usually meeting on a monthly basis7. This support network offers a vital opportunity for carers and family members to share experiences, information and practical advice in a supportive environment and would be of significant benefit in Catherines case to provide her husband with an outlet from the constant pressures associated with her disease. The Irish Government does offer some financial support to people suffering from dementia but it appears not to be enough. There are a number of schemes which provide home care to patients, however a  new report  illustrates that Ireland  spends only half the OECD (Organization of Economic Cooperation and Development)  average on dementia services12 despite the fact we rival any other European Country in relation to the growth of dementia. According to the report for every 18,500 euro cut, four people with dementia will  lose  any service provided by the government12. This would be detrimental in Catherines case as she may eventually rely heavily on the government for support. Healthcare Quality and Patient Safety The treatment of Dementia is focused towards specific disease manifestations as there are no definitive treatments available. To effectively treat Dementia, patients and families should be involved as soon as the diagnosis is made. The availability of information, good health services, and support should be provided to help patients and their families to cope with dementia. The behavioural and psychological symptoms of dementia have been a difficult management area for neurologists and psychiatrists alike. The key to proper management is the correct identification of each symptom and the underlying precipitating cause. The proper management is not only rewarding in terms of responsiveness in an otherwise incurable and progressive disease, but also improves the quality of life of the patients and the caregivers. The management of dementia begins with a thorough assessment to search for underlying causes of behavioural changes. Non-pharmacological approaches should be used prior to medication use. These interventions include music, light, changes in level of stimulation and specific behavioural techniques. The type of dementia, individual symptom constellation and the tolerability of the patient will help to determine what medication should be used13. Cholinesterase inhibitors treatment for people with DLB is commonly used in clinical practice, especially for patients that exhibit neuropsychiatric symptoms. The use of antipsychotics for agitation and aggression has shown consistent efficacy and it is the most studied pharmacological intervention14. Pharmacotherapy must be monitored closely for both effectiveness and side effects, with consideration of medication withdrawal when appropriate. Studies show that anti-dementia medicine neither cure, arrest nor delay the onset of the disease, but are helpful in symptom relief14. There is an urgent need to develop more efficacious medications for the treatment of dementia15 as in the long-term we know that a diagnosis of dementia is a sentinel event that signifies progressive loss of independence and increasing demands on caregivers. In this case, the biggest barrier to Catherine receiving adequate healthcare is herself and the uncooperative and aggressive nature of her condition. Her husband and family cannot fully support her needs therefore she needs to be admitted to a long-term care facility. Her wishes to continue living in her own home may prevent her from getting the care she needs. Also, the fact that her husband must make the decision could be considered a barrier as he is unwilling to put her into long-term care, where the stability may help her. Individualised rehabilitation approaches targeting relevant and personally-meaningful aspects of everyday functioning have demonstrated significant benefits in single-case and small-group intervention studies16. Cognitive rehabilitation is a relatively new approach to improving well-being for people with dementia and their families, but at present only preliminary evidence regarding efficacy is available16. However, this preliminary evidence suggests that cognitive rehabilitation does have the potential to bring about changes in behaviour, enhance well-being and maintain involvement in daily life. Psychosocial interventions of this kind can be provided alongside pharmacological treatment, and it is possible that these two approaches can complement one another to optimize benefits for the person with dementia17. There are a great many questions still to be answered, but the existing evidence provides a valuable basis for further development of this approach. Ethical Considerations There are a number of ethical issues to address in Catherines case. As DLB progresses, it gradually renders people incapable of tending to their own needs, thus their decision-making capacity is compromised and caretakers must step in and make decisions for them. Catherine suffers from dementia and requires constant care. In preventing Catherine from independently getting in and out of bed, several ethical issues are involved. Her caretakers can only effectively tend to her and ensure her safety by compromising her right of autonomy for the sake of beneficence18 i.e. doing this for her own well-being in order to provide her with adequate care. Also non-maleficence18 is a factor in this situation i.e. they must ensure she does not get harmed while moving about unsupervised In Ireland, under the Mental Health Act of 2001, certain conditions must be must be met before someone is involuntarily admitted to a long-term care facility19. Fundamentally The patient must be eligible to be involuntarily admitted The Person sending the patient must send in application for the patient That Person must fit certain requirements. After application, a registered medical practitioner must do an examination on the patient and if he/she is satisfied, he/she writes a recommendation for the involuntary admittance of the patient in an approved centre. Catherine definitely fits the requirements of the patient to be involuntarily admitted as she is actually suffering from a mental disorder20 and her caretakers may be considered unfit to take care of her. While her husband wants to respect her wishes he is physically unable to provide the level of care that she needs, even with his daughters weekly assistance. It is obvious that she requires constant monitoring as evident by her repeated falls. Therefore, after a mental health assessment it is likely that she be recommended to live in such a facility with more appropriate care21. Healthcare providers are only able to advise patients and their family members on the best course of treatment and management plan available, suggesting alternatives are still within their boundaries. However, the final choice always resides with the patient and his/her family members22. Disputes which may arise become a tough issue for health care professionals to resolve, as all circumstances need to be taken into consideration before a decision can be reached23. Word Count: 1989 Search Strategy As part of our search strategy we used resources from the library and those online.   We found books and journals in the library useful for sourcing background information about Lewy Body Dementia. Online we used medical search database, Medline and PubMed. We had to tailor our search criteria to suit the particular section of the report we were writing.   To further refine our search findings we used the advanced search and used the limits option. If our search yielded too few findings, we learnt to change our keywords and to broaden our search area. For example when Dementia is searched PubMed reveals 119494 options, however if dementia AND Ireland is searched 404 results are revealed. To further refine this search we used Limits whereby we limited the findings to trials that had links to the free article online, were in English and were conducted on humans. This searched revealed 60 findings. It is also useful to use sources that have been referenced by other authors and we found that once you found one or two good trials, they usually had referenced some other sources that matched your search criteria. This cut down on the searching through irrelevant articles and proved better use of our time.   All in all we found the internet very useful for sourcing our references and in particular we found PubMed and Medline user friendly once we understood how to use them properly.

Essay on Appearance versus Reality in The Handmaids Tale

Appearance versus Reality in The Handmaids Tale Imagery is an effective element used by writers. It allows readers to be one with the story and to better comprehend the actions and thoughts conveyed by the author. In Margaret Atwood's The Handmaids Tale, actions and images of Offred and other individuals parallel with the theme of appearance versus reality. These images such as food and nature are reoccurring to further stress the theme. The gustatory and olfactory images of food and perfume, as well as the kinesthetic and visual imagery of cutting flowers and sexual intercourse juxtapose the discontentment of Offred's life as a handmaid. Food is a symbol of fulfillment. As the novel opens, we are quickly associated with it as Rita asks Offred to pick up things from the grocery store. "Fresh eggs, ... cheese, ... steak, ... and peas;" with this image, the reader visualizes the food, as well as smells and tastes it (15). With this vivid boisterous image of food, it appears that Offred and the handmaids are nourished and fulfilled with not only nutrition, but in life as well because food is a symbol of life. But in actuality, Offred is not fulfilled with her life because of the lack of freedom she has, and the remaining handmaids fell the same way. The food that they embellish is not as rich as Atwood's gustatory and olfactory images make them out to be. The handmaids' diets are controlled, especially those of expecting mothers, by other individuals. The olfactory image of "lemon oil, heavy cloth, fading daffodils, the leftover smells of cooking, ... and of Serena Joy's perfume: Lily of the Valley," introduc e a new element of reality into the n... ... is an image of appearance versus reality. Serena Joy "grips [Offred's] hands as if it is she, not" Offred, is having intercourse with the Commander (121). On a larger scale, it appears that the utopia is satisfying, but in reality, it is only a fantasy, and amplified vision of sadness. The gustatory and olfactory images of food and perfume, as well as the kinesthetic and visual imagery of cutting flowers and sexual intercourse contrast with the unhappiness of Offred's life as a handmaid in Atwood's novel The Handmaids Tale. Atwood's use of imagery parallel with her use of the theme appearance versus reality. Though all the images of flowers, food, and sex seem to suggest happiness among the inhabitants of the utopia, in reality, they are underlying symbols of the dystopia they represent. Essay on Appearance versus Reality in The Handmaids Tale Appearance versus Reality in The Handmaids Tale Imagery is an effective element used by writers. It allows readers to be one with the story and to better comprehend the actions and thoughts conveyed by the author. In Margaret Atwood's The Handmaids Tale, actions and images of Offred and other individuals parallel with the theme of appearance versus reality. These images such as food and nature are reoccurring to further stress the theme. The gustatory and olfactory images of food and perfume, as well as the kinesthetic and visual imagery of cutting flowers and sexual intercourse juxtapose the discontentment of Offred's life as a handmaid. Food is a symbol of fulfillment. As the novel opens, we are quickly associated with it as Rita asks Offred to pick up things from the grocery store. "Fresh eggs, ... cheese, ... steak, ... and peas;" with this image, the reader visualizes the food, as well as smells and tastes it (15). With this vivid boisterous image of food, it appears that Offred and the handmaids are nourished and fulfilled with not only nutrition, but in life as well because food is a symbol of life. But in actuality, Offred is not fulfilled with her life because of the lack of freedom she has, and the remaining handmaids fell the same way. The food that they embellish is not as rich as Atwood's gustatory and olfactory images make them out to be. The handmaids' diets are controlled, especially those of expecting mothers, by other individuals. The olfactory image of "lemon oil, heavy cloth, fading daffodils, the leftover smells of cooking, ... and of Serena Joy's perfume: Lily of the Valley," introduc e a new element of reality into the n... ... is an image of appearance versus reality. Serena Joy "grips [Offred's] hands as if it is she, not" Offred, is having intercourse with the Commander (121). On a larger scale, it appears that the utopia is satisfying, but in reality, it is only a fantasy, and amplified vision of sadness. The gustatory and olfactory images of food and perfume, as well as the kinesthetic and visual imagery of cutting flowers and sexual intercourse contrast with the unhappiness of Offred's life as a handmaid in Atwood's novel The Handmaids Tale. Atwood's use of imagery parallel with her use of the theme appearance versus reality. Though all the images of flowers, food, and sex seem to suggest happiness among the inhabitants of the utopia, in reality, they are underlying symbols of the dystopia they represent.

A Short Biography of Saint Joan of Arc :: essays research papers

A Short Biography of Saint Joan of Arc Saint Joan was born on January 6, 1412, in the village of Domremy to Jacques and Isabelle d'Arc. Joan was the youngest of their five children. While growing up among the fields and pastures of her village, she was called Jeannette but when she entered into her mission, her name was changed to Jeanne, la Pucelle, or Joan, the Maid. As a child she was taught domestic skills as well as her religion by her mother. Joan would later say, "As for spinning and sewing, I fear no woman in Rouen." And again, "It was my mother alone who taught me the 'Our Father' and 'Hail Mary' and the 'Creed;' and from none other was I taught my faith." From her earliest of years Joan was known for her obedience to her parents, religious fervor, goodness, unselfish generosity and kindness toward her neighbors. Simonin Munier, one of Joan's childhood friends, tells how Joan had nursed him back to health when he was sick. Some of her playmates teased her for being 'too pious.' Others remembered how she would give up her bed to the homeless stranger who came to her father's door asking for shelter. Joan was 'like all the others' in her village until her thirteenth year. "When I was about thirteen, I received revelation from Our Lord by a voice which told me to be good and attend church often and that God would help me." She stated that her 'Voices' were Saint Michael the Archangel, Saint Catherine and Saint Margaret. At first her 'Voices' came to her two or three times a week but as the time for her mission drew near (five years later), they visited her daily telling her to 'Go into France' to raise the siege of Orleans, conduct the Dauphin Charles to Reims for his crowning and to drive the English from the land. Joan went to the neighboring town of Vaucouleurs, which means Valley of many colors. There she spoke to the loyal French governor by the name of Sir Robert de Baudricourt. After many rejections he finally agreed to send her to the Dauphin who at the time was living at the castle of Chinon. On the evening of February 23, 1429, she began her mission for God. In the company of six men, she rode through the Gate of France on her way to Chinon. Joan reached this town on March 6th, but was not received by the Dauphin, Charles, until the evening of March 9th.

Workplace Injuries And Fatalities In The Uk Industry Construction Essay

Hazard is an of import factor which must see before get downing any sort of work either it is in any administration, place or related to any building, consideration of hazard is an of import portion of work, In this study all the parts are covered sing hazards consideration, analysis of hazard and so how to safe our work topographic point from these accidents, hurts and human deaths. There are different degree of hazards some are low degree hazard, which are less unsafe than other, but we besides start consideration from really low degree hazard to high degree hazard, from these consideration we are able to safe our full work topographic point with quiet efficient manner. This reports covers statistical tendencies of last five old ages for hurts and human deaths, prosecutions for failures to put on the line appraisals, it besides covers the benefits of hazard appraisal either it is effectual or non. It describes the linkage between the hazard appraisal and safety betterments. After completion of this study we are able to implement proper and accurate hazard appraisal in administration, which help us to cut down the hazard and better the overall efficiency of the industry. Injuries and human deaths are recorded daily in every sector of work. In the concern and corporate sector wellness and safety safeguard are implement for bar of accidents in the industries, nevertheless at some certain state of affairs they are fail to safe the employers which are working. These guidelines put under enormous strain to the employers. Such as enforcement of jurisprudence, direction of fire, building, public-service corporations, excavation, Injuries related in transit occupation, retail and nutrient service are non minimized. There are figure of hurts which may be go on during work, such as cut, break, sprain, amputation or other hurt that consequences an accident in work or exposure in the work environment, harmonizing to the council of national safety. Injuries at workplace should be reported harmonizing to the process of employer ‘s wellness and safety to enter the accident and to guarantee there is no hold in the first assistance or medicine attending. If there is fail to make so may ensue compensations publish provide to employers.Statisticss and Tendencies in UK Workplace Injuries and FatalitiesThese statistics cover which are related to work human deaths that are reportable under the Reporting of Injuries, Diseases & A ; Dangerous Occurrences Regulations 1995 ( RIDDOR ) , and are updated on a quarterly footing. A effect of supplying item that is updated as possible, there are many of instances are still in the probe. Therefore on the footing of probationary these statistics are available but it may be demand of alteration for more accurate information releases. In these statistics as they are reported under the some statute law, but some deceases are non included in this statute law. Some deceases are excluded from these statistics as they are reportable under other statute law. The chief exclusions are as follows: Accidents involved during the traveling of workers on main roads. Such as a route accident, accidents which are occurred during the worker traveling by air or ships in sea, are non covered by this statute law, these incidents are the duty of ACI subdivision and MAI subdivision, and cover harmonizing to their regulations. Fatal hurts at work due to ‘natural causes ‘ , normally bosom onslaughts or shots, unless brought on by injury due to the accident.Main industryAgricult-ureExtractive & A ; public-service corporation supplyManufacturingConstructionServicessAll IndustriesEmployees1706222935109Self employed21–02120742Workers*3806244142151Members of the populace0701–04381393Entire human deaths450724454235442.2.1. Numbers of fatal hurtsTable 1: fatal hurts Numbers by Sector for 2009/10This tabular array demo the information on the fatal hurts for last twelvemonth 01 April 2009 to 31 March 2010.2.2.2. Regional dislocationThis tabular array incorporate the informa tion of dislocation of the fatal hurts to worker regional wise.Government Office Region ( GOR )All IndustriesSouth West18South East14London11East8East Midlands13West Midlands10Yorkshire22North West19North East3Cymrus7Scotland23Not known3Entire151Table 2 – Numbers of fatal hurts to workers broken down by Government Office Region 2009/102.2.3. Injuries and Fatalities related to work in fabrication industriesThere are figure of accidents occurred in the fabrication industries, due to lake of staff and avoiding of safety regulations which used in industries for the safety of workers, In Britain work force, there are 9 % of fabrication histories but hurts reported 16 % , human deaths reported 21 % , major 15 % , 16 % is the norm of over three twenty-four hours inquires ) . Harmonizing to the study of LFS, 13 % hurts occurred are non fatal hurts in fabricating industries in 2008-2009. This is mean of last three old ages. There are besides reported hurts that involved contact with the machinery is about 160 instances in last twelvemonth, 24 % in the fabrication industries affecting detonations, 21 % , hit by traveling points, falling material, or fire and 19 % injured with the harmful things. Within Manufacturing, the bomber group recycling has a rate of reported major hurt over five times the rate for Manufacturing as a whole, while Wood & A ; Wood Products has about twice the rate ; each histories for about 4-5 % of reported major hurts in fabrication. In the nutrient Merchandises, drinks and Fabricated Metal Products have major incidents rates of 1.5 times that for all Manufacturing, but together history for 39 % of reported major hurts. The rate of fatal hurts has fallen since 1981 by over 57 % and by 15 % since 2000-2001, but this still means that 400 workers suffer hurts between 2000 and 20009-2010- 2096 since 1981. There have been similar decreases in major and over three twenty-four hours rates of 16 % and 37 % severally, since 2000/01 and 49 % in the LFS rates of hurt from 2000/01 to 2008/09.The estimated prevalence rate of self-reported work-related ailment wellness in 2009/10 was between 3A 000 per 100A 000 people ( 3.0 % ) working in the last 12 months, harmonizing to the Labour Force Survey ( LFS ) . The incidence rate of reportable non-fatal hurt was 970 per 100A 000 workers ( 0.97 % ) in 2008/09 ( three-year norm ) , based on the LFS. In 2009/10, the LFS showed that 2.4 million on the job yearss ( full-day equivalent ) were lost in this industry due to workplace hurt and work-related ailment wellness.3.0. Hazard AppraisalHazard appraisal is a procedure which is a portion of hazard direction, it assign comparative things which must be consider in planning and nidation of procedures.3.1. Background and overview:In modern epoch, everyplace increases the usage of modern equipments, engineer ings and developed information, and every one trust on these digital material. It can back up in our educational, research and development, disposal and industrial environment, although these engineerings and dependable and on other manus it increase the degree of duty to protect the assets of information from any sort of harm or accidents. Risk direction is the uninterrupted procedure from which we can place or noticed these sort of hazard and program which can be implementing to turn to them. It is really of import to understand and pull off decently, it gives us information that where to use these resources which are available. It helps us to extenuate hazard is control, effectual and efficient manner, it besides help us to cut down the cost and do it profitable There are following points which are of import to see. It should be thought of as an uninterrupted procedure, non as a one clip procedure, stairss are defined before the execution, it may be repeated, nevertheless it normally non repeated start up procedure. It must be coaction between the cross functional units, university carry oning a broad information hazard appraisal is a procedure which require relationship and strong committedness from higher disposal to local staff. The connexion is more of import in the appraisal. An effectual university information hazard appraisal needs to go a portion of the civilization of the university community, affecting non merely IT-staff but besides all staff, decision makers, module, and pupils. Education and consciousness attempts should be aimed at all of these constituenciesStairss involved in Risk Assessment1. Measure the possible impact of menaces to critical assets ( qualitative and/or quantitative ) 2. Measure the likeliness of happening of the menaces ( high, medium, low ) 3. Make a amalgamate analysis of hazards, based on the impact value to critical assets and the likeliness of happeningHazard Assessment in the Mining IndustryIn excavation industry there are assorted sort of hazards are involved, to avoid those hazards, we must implement the hazard appraisal procedure, for the appraisal there are five stairss are involved to place the hazards which help to protect workers and increase the efficiency of industry, there are five stairss are involved to buttockss, such as identify the jeopardies, than make up one's mind which 1 is harmed and how, measure the hazard and happen safeguards of that hazard, enter your determination and implement them and eventually you must reexamine your appraisal if update is require or non. Hazards and jeopardies come in many formats at a mine site: confined infinites, electrical, legal conformity, audit, mechanical, chemical, regulative conformity, force per unit area ( air, H2O, and gases ) , site security, noise, thermic, radiation, organic structure mechanics, biological and the ever-present force of gravitation. All of these must be understood and managed on a proactive footing to guarantee zero injury and sustainable development. Whether you ‘re the site GM or a functional overseer, understanding and pull offing hazards across your concern thrusts production, ensures the safety of your work force and lowers your costs. Guaranting your concern standardizes the ways it identifies and analyses hazards is a nucleus constituent of effectual hazard direction. Additionally, being able to drive duty and answerability for hazards across the site guarantee all hazards are suitably direction and mitigated.4.0. Hazard Assessment and Safety ImprovementsTo better the well ness safety system in any industry is a duty of direction that it must be after and implement a proper system of hazard appraisal and safety steps, These safety steps are aid to confront any accident which occur in the industry and prevent workers and machinery which is installed, For better hazard appraisal need proper be aftering. There are figure of stairss are involved to forestall or get the better of the hazards which may be bring forth during the procedure. It should cover all operations which are in the industries, such as cleansing and care activities, it may be reflect. The undermentioned diagram show the stairss of hazard appraisal. The diagram indicates where hazard appraisal tantrums within an administration and the assorted inputs and end products that surround this procedure. It should be clear that hazard appraisal is non an terminal in itself, but simply portion of a procedure to assist guarantee a safe and healthy workplace. Safety is one of the really of import portion of any organisation, without safety none of any concern met the challenges of the market, for the better processing or production the direction must implement the safeguard step for the employer safety, it increase the efficiency of the organisation and do net income. Environment become safe and healthy and employers work freely without taken any emphasis on head sing accidents incidents. Figure: Hazard Assessment in Organisation5.0. Reappraisals of AppraisalThe result of appraisal of hazard should be addressed harmonizing to the administration ‘s hazard direction policy and processs. The execution squad should reexamine the recommendations from the appraisal of planning and treatments, and agree whether to implement these appraisals of hazard as they stand or to modify these appraisals. The squad will besides necessitate to hold how they should be implemented. The identified jeopardies and the in agreement actions need to be placed either on the administration ‘s, or patterns, local hazard registry. After item reviews the squad decided to implement hazard appraisal in any administration to avoid accidents and jeopardies which are produced during the procedures. The squad responsible for behavior all safeguards which are necessary for the safety of employers which are working in these industries. They prepare a study for the all impacts and reappraisal in item than discuss with the direction after that they are eventually travel for the execution of hazard appraisal in the house.6.0. Document Control in Risk AssessmentThe purpose of papers control policy in the Risk Assessment is to guarantee all hazards are Identified and assessed decently and take safeguards to cut down the effects of hazards and safe the environment in administrations, A appraisal of hazard is depend on the different sort of signifiers which should be completed with information which is recorded in administration every bit much as possible. These signifiers will be used to put on the line come in the registry and after its completion the registry should send on to section of hazard. There are many parts of the signifier administration should clearly specified in the signifier. Name of individuals lending to the appraisal of hazard. Manager of the section is included in this exercising. A description of the hazard and the hazard evaluation or hazard mark, utilizing the likeliness and badness charts. A record of what is already in topographic point to command the hazard, or has been put in topographic point instantly. Actions which are necessary to further cut down the hazard. These actions need to be realistic and accomplishable. Date when hazard and action program will be reviewed, on the footing that the recommended action is implemented.Decision And RecommendationTo sum up all the facets of hazard appraisal, I conclude that nowadays there are different attacks can take for the analysis of hazard. It can be quantitative i.e. it can delegate figure of numeral values of chances and effects, qualitative or combination of two. A determination made against the analysis of hazard is really hard undertaking but by the execution of hazard appraisal tools is really easy to place and assesses the hazard in the industry. From the value of hazards predicted, helps us to implement hazard appraisal tool in the administration. The import thing is differentiation when it comes to using analysis of finance to determinations and their precedences. Analysis of Quantitative hazard is really expensive, bing up to ten times every bit much as qualitative analysis. Wide usage of hazard analysis tools in industries are progressively, there are figure of analysis which are soon increase quickly are fault tree analysis or failure manners and consequence analysis, to cut costs and to better dependability and safety. This study covers all the impacts and their appraisals in industries, it besides cover the last five twelvemonth tendencies for hurts and human deaths. This study helps us to how to implement the proper and exact hazard appraisal analysis in the industry.

Global Media and Cultural Homogenisation Essay

In the twenty-first century, economic piece(prenominal)ization has fin all(prenominal)y sprain an irresistible reality. In cookation, technology, goods, tidy sum, especially m geniustary dandy argon frequently exchanging ecumenic unprecedentedly. The developing and expansion of trades hand effectively dispirited by means of the national, ethnic, ethnical customs and ideologic boundaries (Fairweather & Rogerson 2003). From multinationals, satellite TV, Internet to McDonalds, Mercedes-Benz cars, cartoons, various finishings be now crossing huge blank pose and national borders, more densely ingrained in varied countries, and finally dissolving agenting in the phenomenon of heathen homogenisation. This rise is going to debate whether ball-shapedization implies pagan homogenization, which will chiefly focus on the procedure that planetary media has played in causation this phenomenon. To develop understanding whether sphericalization could lead to cult ural homogenisation, this essay is about to define globalisation first.More specifically, globalisation is a spoken communication in economics, and scholars have three important kinds of explanation for globalisation the first is that globalisation is horse operaisation or Americanisation (Appadurai 2001), the second is that globalisation is the solid ground massive optimising allocation of economic and technical resources (McChesney 2001) and the third gear is that globalisation is to solve global problems much(prenominal) as milieual pollution, population explosion, drugs proliferation and transnational crimes, etc. (Mehlika 2013). In this essay, the meaning of globalisation is referred to the second explanation. When it comes to the effects of globalisation, it could be seen in various aspects, and living space of battalion has been associated with the world as a whole. For instance, bang-up of the United Kingdoms stock market or the European Football League is non a r egional event, shockwave of these events quickly broadcast to every corner of the globe (Mehlika 2013). world-wide village is a more exis tennert word to describe the current world (Appadurai 2001). No matter international relations, policy-making interests, social wealth distri just nowion, cultural homogenisation or everyday life, globalisation has tryn their epoch-making role in those fields, and has contri howevered to profound consequences. heathenish homogenisation, which could be expressed as angiotensin converting enzyme of the significant impactsof cultural globalization, that is topical anaesthetic strange tillages all over the topical anaesthetic anesthetic agri shade will tend to become a single global ending, contri buting to polar lifestyles, values and beliefs of differing ethnics and communities ar becoming progressively similar (Mihailidis & Moeller 2010,).According to the bewitch of red (Mehlika 2013), the economic base determines the superstruc ture economic and cultural globalization inextricably has linked and mouldd each(prenominal) opposite. With the impact of the trend of globalisation, previously modify nuance has been influenced by the stronger culture and spiffy trend which are normally propagated by global commercial media body (McChesney 2001). In addition, McChesney (2001) holds the view that economic and cultural globalization arguably would be impossible without a global commercial media system to come along global markets and to encourage consumer values. Therefore, this essay rely that global media has played a significant role in the growth of globalisation and cultural homogenisation, and the quest aftering part of this phrase will mainly focus on the how global media has impacts on cultural homogenisation. At present, when reading modernspapers or magazines, or play on the TV, a confusing phenomenon could be the homogenisation of media culture, and two(prenominal)times similar socialise programs could be seen in dozens of TV channels. Homogenization of media culture is very fast, a lot like a plague pestilential (Jan 2009). For example, a popular talent furnish called American Idol in the U.S. had a new name in mainland china called Chinese Idol, which only copied the main confine of American Idol.In addition, the successfulness of discourteous copy experience has immediately provoke a chain reaction, almost all the local TV stations are followe this trend, for a time, from national TV station (CCTV) to the local ones, and more than ten similar talent shows hurriedly came out. an an separatewise(prenominal)(prenominal) example is the Quiz Millionaire, this TV show has numerous versions in China, such as Happy Dictionary, Lucky 52, and so on. And thither are various other TV programs in China are comely Chinese version of famous TV programs around the world. In terms of the homogenisation of media culture, what most people whitethorn compute first is to criticize the lack of creativity of TV people or media workers. However, to research further, more problems will involve in this problem. That is the globalisation of commercial media will needs lead to the homogenisation of different cultures (McChesney 2001). A problem that maybe treat is the oblique environment of media. More specifically, people tend to coincide the fact of the homogenization of economic life however, it is difficult to accept the homogenization of culture. The majority people bland hold the view that different cultures should take in their unique national, ethnic, and local characteristics (Fairweather, & Rogerson 2003).In other words, individuals could drive multinational or strange designed automobiles, wear immaterial produced perfume, but should remain vigilant when enjoy foreign films and television programs or other cultural products (Dumas, et al. 2010). However, little do these people admit that the production mode of the media culture deter mines the globalisation of it, especially since the mid-twentieth century , new media and new media culture comes along with it, are emerge and developing in the international environment with relatively frequent exchanges (Appadurai 2000). That is to say, what we call the media culture of today is non entirely follow the traditional method that brought to the global market after its completion in sure developed countries, but gradually generated in the broader context of international exchanges which are contributed by the modern commercial media system (McChesney 2001). fetching the Hollywood films as an example, it is totally different form what it was half a century ago. Todays Hollywood has a broader global context its creators and performers are white, pitch-black or yellow from Europe, Asia or Oceania and other regions around the world.Additionally, technical means or electronic producing technologies of Hollywood films are withal the most advanced, regardless of the t echnology are coming from the United States or from other countries. Another example could be the footboard culture, ahead the Western football culture was introduced to China, China does not have similar local cultural phenomenon about football. Beca part at that place is no similar local media environment of football in China, the popularity of football media culture in China is not resulting from the public choosing the Western media culture in the competition with local media culture (just like choose the police squad which that is liked best), but the decision has been travel ahead before individuals have the right to choose, or that the decision is made by the convergent media environment (Jan 2009). For the football culture in china, it is either existing or not existing and once it exists, it would be derived from western culture. Here, the most difficult to imagine is the maturation ofChinas own local football culture. The increment of culture cannot be delimited an d designated by people in a relatively unlikeable space (Bredin 2009).In other words, culture is not static, but dynamic, and acquiring development in the exchanges and communication with other cultures. Ethnic and local cultural could be regarded as closed culture in certain degree, but only with respect to the degree of globalisation and internationalisation (Bredin 2009). In fact every so-called ethnically local culture cannot grow in a wholly closed environment, just like streak water is never stale, both possible culture must obtain nutrients and hurt in the exchanges and communications with other cultures (Bredin 2009). For example, Chinese culture, which originated in the Yellow River Basin, but in the long years later, it is in make with the south Chu culture and western culture it becomes vibrant. People may be nescient for the single origin of Chinese culture, but they will not deny that the development and prosperity of Chinese culture is owing to the time after t ime meeting and exchanges with other cultures. heathen homogenisation may emerge during the exchanges and collision, which contains various types of convergence of this discipline (Fairweather, B & Rogerson, S 2003). For instance, some cultures could be complementing each others advantages.Additionally, there are weak cultures naturalised by the dominant culture, as well as the repression of strong cultural to weak culture. Besides, there are to a fault new cultures created in the collision and interaction of differing cultures. All these situations discussed preceding(prenominal) exist in the development of todays media culture however, the convergence of media culture is obvious more than ever of any age. Here, admirations should be given to McLuhans omen of earth village, his conclusion was emaciated from media is the message, rather than deduced from the globalisation of capital and markets (Jan 2009). Moreover, perhaps another deduction could be made that the globalisati on of capital and markets are also a result caused by the modern media system in some degree. Besides, as what has been discussed above, global media will also contribute to cultural homogenisation. In fact, media culture reflect the conformity or chemical group psychology of individuals, it could absorb essence and advantages from other cultures, and then turn into a form of global media culture. Therefore, from what has been discussed above, in order to queue out whether the globalisation implies cultural homogenisation,this essay has made the following discussions.On the one hand, the globalisation is an economic term which is promoted by global commercial media system. On the other hand, various studies has found out that it is the global media commercial media system that promoted the convergence of the media culture, and influence the national, ethnic and local culture through media values. Nowadays, individuals are deeply influenced by the wide broadcasted media systems, th us, more and more people have the tendency to pursue the latest trend-setting elements, or other items to keep up with the time. Moreover, According to Appadurai (2001), the globalisation of culture is no the same as its homogenisation, however, globalisation involves the use of a variety of instruments of homogenisation. This also indicates that it is not the globalisation that completely leads to the cultural homogenisation. Cultural homogenisation is more likely to be regarded as a coexistence with the globalisation, which are caused by the more and more homogeneous commercial media system. In conclusion, in order to investigate the family between globalisation and cultural homogenisation, and get a better understanding of both these items. This essay has defined the meaning globalisation and cultural homogenisation based on the previous studies.Moreover, this article has discussed the emergency and development of cultural homogenisation, and then finds out that the global com mercial media system has played a vital role in causing this phenomenon. The following parts of the essay discussed the how the global media culture is formed and its impacts on the result of cultural homogenisation. Finally, this essay hold the view that, the fact of globalisation does not completely imply the emergency of cultural homogenisation, however, it is the increasingly homogeneous global commercial media system that plays a more important role in both causing the globalisation and cultural homogenisation.Reference listAppadurai, A 2000, Disjuncture and Difference in the world-wide Cultural Economy, in rude Lecchner and John Boli (eds), The orbiculateization Reader, Blackwell, Oxford, pp. 322-330. Dobewall, H & Strack, M 2011, Cultural Value Differences, Value Stereotypes, and divergent Identities in Intergroup Conflicts The Estonian Example, worldwide Journal of Conflict andViolence, vol.5, no.1, pp. 212-223. Dumas, G, Madel, J, Soussignan, R, Martinerie, J & Garnero , L 2010, Inter-brain synchronization during social interaction, Plos one, vol. 5, no.8, e12166 Mihailidis, P & Moeller, S 2010, New Frontiers in Global Media Education, Communication Today, vol. 2, pp.6-13. Fairweather, B & Rogerson, S 2003,The problems of global cultural homogenisation in a technologically dependant world, Journal of Information, Communication & Ethics in Society, vol. 1, no. 1, pp. 7-12, viewed 27 April 2014, http//search.proq uest.com.ezproxy.utas.edu.au/docview/1011920977/C47C3B1C2CD642E3PQ/4?accountid=14245. Bredin, M 2009, Global Indigenous Media Cultures, Poetics, Politics, Canadian Journal of Communication, vol. 34, no. 4, pp. 765-767. Jan, M 2009, globalization of media Key issues and dimensions, European Journal of scientific research, vol. 29, no.1, pp. 66-75. McChesney, RW 2001, Global Media, Neoliberalism, and Imperialism, Monthly Review, vol. 52, no.10, pp.1-19. Mehlika, F 2013, globalisation and its social-cultural-political and economic impacts, v iewed 26 April 2014, .